The campaign began with dozens of community-based screenings across the country to emphasize Latino storytelling. Regional Latino leaders, activists, and influencers attended and dominated the film’s reviews to create a narrative driven by the community that the film depicts. The screening campaign helped the film’s Rotten Tomatoes score jump from 76 to 90.

The White House screening served as the culmination of this effort, thrusting the film into the national spotlight in the runup to the 2024 election. President Joe Biden and First Lady Jill Biden spoke at the screening on the South Lawn of the White House. More than 800 people attended, including actors, influencers, members of the Congressional Hispanic Caucus, and more. The campaign worked closely with the White House Office of Engagement to secure multiple national media segments with Univision, Telemundo, and MSNBC.